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Commercialism on Television - Lowing The Standards Of Human Intelligence

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I, like many, do not like commercials. I feel though that my dislike has blossomed into a full blown hatred. I am so aggravated with the commercials I see on television that I am sometimes brought to tears after watching one. I feel that the marketing departments that come up with some of these ideas have such a lowly perception of the average person's strength of mind and reasoning capabilities that they deem most people as extremely gullible. I will now explain to you in detail why I hold such views, but be alert that I will not be discussing any form of commercialism other than televised forms, nor will I be concerned with infomercials.

 

Let me start by addressing one of the most annoying parts of modern commercials: scripting. Why do commercials need to be huge-budget productions complete with scripts, casts, special effects and (amateur) acting? I saw a commercial with basketball star LeBron James tossing magical pixie dust into the air in various situations including during his childhood. The commercial did not tell me what it was advertising. Fast-food commercials also share this ugly disease. Lets have a wedding party with every food item being chicken nuggets including the cake. Who came up with the idiotic idea? What self respecting person would start to crave a chicken nugget after seeing them made into a wedding cake? It makes me sick just thinking of it. And don't forget the awful attempts at comedy that many commercials focus on. I can't even think of an example since there's so many of them. All I can say is that the jokes are incredibly stupid, unrealistic, and have no base except to bully someone into wasting their money.

 

Other commercials that have failure written between the frames are those that sell drugs and pharmaceutical products. I know you are familiar with these. They make it seem like everyone is at risk for some illness and now is the time to freak out about it and plead with your doctor to prescribe some drugs for you. Also they always seem to have this music that is supposed to make you think of running through a flowery meadow or some cheesy bullshit like that. Don't forget the images of loved ones embracing, kids playing with the dog in the yard, family camping trips, and sitting calmly on your porch on a warm summer's day sipping tea all because this drug saved you from a disease that otherwise would have certainly killed you by now. This use of pathos is drowning in fairy tears and rainbow colored shit. Do companies actually think all of this will make you care enough to buy the drug? I really do hope not. I seriously saw a commercial the other day that started out like this: "Do you love your spouse? Do you love your kids? Do you value your life? Remember your wedding vows? Remember the care your parents gave you growing up? etc." and a whole bunch of silly questions. Then at the end I was told to buy some life insurance. I am severely frustrated when I think that someone could be so helplessly persuaded by a commercial like this.

 

Here's a commercial that I actually liked. It was advertising Menard's, a Midwestern home improvement chain, and its layout was very simple. It came straight out and said what they were selling and how much their current deals were, then suggested where to find the store. No actors, no beating around the bush, no pathetic pathos, just the bare minimum. Why can't more commercials be like this? What jackass in film school is teaching the advertising class? Commercials do not need to be funny or showy. If there is a TV show that I think is funny, I will buy the DVD of it. But if a commercial is funny, then I should buy their shitty product? Is this what is going through the marketer's minds? I cannot even remotely understand the connection between humor and the decision to spend money. I am willing to bet that if the corporations who put out these ridiculous commercials did a study of how their sales are affected, they would see very little difference. I have a huge faith that humans can make intelligent decisions on their purchasing endeavors based on the usefulness and quality of a product and not on rubbish commercials. If I am wrong, then I truly fear that our society is in an unrepairable state of mental retardation. It makes it seem scarily likely that a dictator could take power with little more than a few good commercials.

Edited by John_Winthrop
Correcting a misspelled word or "type O" in the title.

Oh hell no , I'm not reading that...I just finished my statistics test...I need to unwind.
I, like many, do not like commercials. I feel though that my dislike has blossomed into a full blown hatred. I am so aggravated with the commercials I see on television that I am sometimes brought to tears after watching one. I feel that the marketing departments that come up with some of these ideas have such a lowly perception of the average person's strength of mind and reasoning capabilities that they deem most people as extremely gullible. I will now explain to you in detail why I hold such views, but be alert that I will not be discussing any form of commercialism other than televised forms, nor will I be concerned with infomercials.

 

Let me start by addressing one of the most annoying parts of modern commercials: scripting. Why do commercials need to be huge-budget productions complete with scripts, casts, special effects and (amateur) acting? I saw a commercial with basketball star LeBron James tossing magical pixie dust into the air in various situations including during his childhood. The commercial did not tell me what it was advertising. Fast-food commercials also share this ugly disease. Lets have a wedding party with every food item being chicken nuggets including the cake. Who came up with the idiotic idea? What self respecting person would start to crave a chicken nugget after seeing them made into a wedding cake? It makes me sick just thinking of it. And don't forget the awful attempts at comedy that many commercials focus on. I can't even think of an example since there's so many of them. All I can say is that the jokes are incredibly stupid, unrealistic, and have no base except to bully someone into wasting their money.

 

Other commercials that have failure written between the frames are those that sell drugs and pharmaceutical products. I know you are familiar with these. They make it seem like everyone is at risk for some illness and now is the time to freak out about it and plead with your doctor to prescribe some drugs for you. Also they always seem to have this music that is supposed to make you think of running through a flowery meadow or some cheesy bullshit like that. Don't forget the images of loved ones embracing, kids playing with the dog in the yard, family camping trips, and sitting calmly on your porch on a warm summer's day sipping tea all because this drug saved you from a disease that otherwise would have certainly killed you by now. This use of pathos is drowning in fairy tears and rainbow colored shit. Do companies actually think all of this will make you care enough to buy the drug? I really do hope not. I seriously saw a commercial the other day that started out like this: "Do you love your spouse? Do you love your kids? Do you value your life? Remember your wedding vows? Remember the care your parents gave you growing up? etc." and a whole bunch of silly questions. Then at the end I was told to buy some life insurance. I am severely frustrated when I think that someone could be so helplessly persuaded by a commercial like this.

 

Here's a commercial that I actually liked. It was advertising Menard's, a Midwestern home improvement chain, and its layout was very simple. It came straight out and said what they were selling and how much their current deals were, then suggested where to find the store. No actors, no beating around the bush, no pathetic pathos, just the bare minimum. Why can't more commercials be like this? What jackass in film school is teaching the advertising class? Commercials do not need to be funny or showy. If there is a TV show that I think is funny, I will buy the DVD of it. But if a commercial is funny, then I should buy their shitty product? Is this what is going through the marketer's minds? I cannot even remotely understand the connection between humor and the decision to spend money. I am willing to bet that if the corporations who put out these ridiculous commercials did a study of how their sales are affected, they would see very little difference. I have a huge faith that humans can make intelligent decisions on their purchasing endeavors based on the usefulness and quality of a product and not on rubbish commercials. If I am wrong, then I truly fear that our society is in an unrepairable state of mental retardation. It makes it seem scarily likely that a dictator could take power with little more than a few good commercials.

 

Commercials should not be a problem if you install Ad-Block and No-Script. If you are confused about this, feel free to send me a private message.

I agree with some of this. Its like this in the US, the entire entertainment industry they have is built around rednecks who have low attention span.

 

sometimes brought to tears after watching one

And that just makes you look like a big pussy.

I, like many, do not like commercials. I feel though that my dislike has blossomed into a full blown hatred. I am so aggravated with the commercials I see on television that I am sometimes brought to tears after watching one. I feel that the marketing departments that come up with some of these ideas have such a lowly perception of the average person's strength of mind and reasoning capabilities that they deem most people as extremely gullible. I will now explain to you in detail why I hold such views, but be alert that I will not be discussing any form of commercialism other than televised forms, nor will I be concerned with infomercials.

 

Let me start by addressing one of the most annoying parts of modern commercials: scripting. Why do commercials need to be huge-budget productions complete with scripts, casts, special effects and (amateur) acting? I saw a commercial with basketball star LeBron James tossing magical pixie dust into the air in various situations including during his childhood. The commercial did not tell me what it was advertising. Fast-food commercials also share this ugly disease. Lets have a wedding party with every food item being chicken nuggets including the cake. Who came up with the idiotic idea? What self respecting person would start to crave a chicken nugget after seeing them made into a wedding cake? It makes me sick just thinking of it. And don't forget the awful attempts at comedy that many commercials focus on. I can't even think of an example since there's so many of them. All I can say is that the jokes are incredibly stupid, unrealistic, and have no base except to bully someone into wasting their money.

 

Other commercials that have failure written between the frames are those that sell drugs and pharmaceutical products. I know you are familiar with these. They make it seem like everyone is at risk for some illness and now is the time to freak out about it and plead with your doctor to prescribe some drugs for you. Also they always seem to have this music that is supposed to make you think of running through a flowery meadow or some cheesy bullshit like that. Don't forget the images of loved ones embracing, kids playing with the dog in the yard, family camping trips, and sitting calmly on your porch on a warm summer's day sipping tea all because this drug saved you from a disease that otherwise would have certainly killed you by now. This use of pathos is drowning in fairy tears and rainbow colored shit. Do companies actually think all of this will make you care enough to buy the drug? I really do hope not. I seriously saw a commercial the other day that started out like this: "Do you love your spouse? Do you love your kids? Do you value your life? Remember your wedding vows? Remember the care your parents gave you growing up? etc." and a whole bunch of silly questions. Then at the end I was told to buy some life insurance. I am severely frustrated when I think that someone could be so helplessly persuaded by a commercial like this.

 

Here's a commercial that I actually liked. It was advertising Menard's, a Midwestern home improvement chain, and its layout was very simple. It came straight out and said what they were selling and how much their current deals were, then suggested where to find the store. No actors, no beating around the bush, no pathetic pathos, just the bare minimum. Why can't more commercials be like this? What jackass in film school is teaching the advertising class? Commercials do not need to be funny or showy. If there is a TV show that I think is funny, I will buy the DVD of it. But if a commercial is funny, then I should buy their shitty product? Is this what is going through the marketer's minds? I cannot even remotely understand the connection between humor and the decision to spend money. I am willing to bet that if the corporations who put out these ridiculous commercials did a study of how their sales are affected, they would see very little difference. I have a huge faith that humans can make intelligent decisions on their purchasing endeavors based on the usefulness and quality of a product and not on rubbish commercials. If I am wrong, then I truly fear that our society is in an unrepairable state of mental retardation. It makes it seem scarily likely that a dictator could take power with little more than a few good commercials.

 

the fact is that the more different and crazy/funny the commercial is, the more memorable it is. you remember the commercial and subliminally think of the product. straight to the point commercials don't really cut it anymore. i agree advertisement sucks, but it would be hard for good TV to be possible without it (although good TV isn't really the case now a days for the most part) ((why cancel arrested development)). anyways advertisement sucks but it could be worse

 

by the way i didn't read your whole post lol; good ol fashion tl;dr

I am so aggravated with the commercials I see on television that I am sometimes brought to tears after watching one.

 

 

Made me lol, also I agree with you. TV sucks anyway, shitty sitcom after another with loud annoying commercials in between. Just buy/steal/download DVD's of everything you want to watch.

Edited by ghizzle

Rofl especially that fucking ShamWOW bullshit? Did you guys ever see that?

 

"HI VINCE WITH SHAMWOW, YOU'LL BE SAYING WOW EVERYTIME YOU USE THIS PRODUCT!"

 

- Well we all know your name isn't Vince and that we won't be saying WOW everytime we use this product. This isn't a fucking time machine. Nothing makes me say wow anymore.

 

"MADE IN GERMANY, YOU KNOW THOSE GERMANS ALWAYS MAKE GOOD STUFF"

 

- Really? So some random man in Germany can make a product and its automatically good because it was made in Germany? This would only persuade a person with an IQ of 13.

 

"WELL LOOK FOLKS, YOU ARE GOING TO SPEND ABOUT 30 DOLLARS A MONTH ON PAPER TOWELS ANYWAY, SO YOU SHOULD BUY SHAMWOW"

 

- Really? Well look folks, you're only getting 5 shamwows which will only last for about 1 day for $20. So think, for only $15 you can get 12 good paper towels.

 

"OK THIS IS REAL TIME, YOU FOLLOWING ME CAMERA GUY"?

 

- Uhm. No, this is not real time. This was filmed a while ago and it is not real time. The fag clearly changes the piece of carpet.

 

"WE CANT DO THIS ALL DAY, SO LISTEN IF YOU ORDER NOW WE'LL GIVE YOU 5 SHAMGAYS FOR THE PRICE OF 1 !"

 

- Really? You can't do this all day? Thats funny because about 3 months ago you said the same thing. I heard your fag commercial yesterday and it also said the same thing. So to me, it looks like you will be doing this all year.

 

/raged

  • Author
Rofl especially that fucking ShamWOW bullshit? Did you guys ever see that?

 

"HI VINCE WITH SHAMWOW, YOU'LL BE SAYING WOW EVERYTIME YOU USE THIS PRODUCT!"

 

- Well we all know your name isn't Vince and that we won't be saying WOW everytime we use this product. This isn't a fucking time machine. Nothing makes me say wow anymore.

 

"MADE IN GERMANY, YOU KNOW THOSE GERMANS ALWAYS MAKE GOOD STUFF"

 

- Really? So some random man in Germany can make a product and its automatically good because it was made in Germany? This would only persuade a person with an IQ of 13.

 

"WELL LOOK FOLKS, YOU ARE GOING TO SPEND ABOUT 30 DOLLARS A MONTH ON PAPER TOWELS ANYWAY, SO YOU SHOULD BUY SHAMWOW"

 

- Really? Well look folks, you're only getting 5 shamwows which will only last for about 1 day for $20. So think, for only $15 you can get 12 good paper towels.

 

"OK THIS IS REAL TIME, YOU FOLLOWING ME CAMERA GUY"?

 

- Uhm. No, this is not real time. This was filmed a while ago and it is not real time. The fag clearly changes the piece of carpet.

 

"WE CANT DO THIS ALL DAY, SO LISTEN IF YOU ORDER NOW WE'LL GIVE YOU 5 SHAMGAYS FOR THE PRICE OF 1 !"

 

- Really? You can't do this all day? Thats funny because about 3 months ago you said the same thing. I heard your fag commercial yesterday and it also said the same thing. So to me, it looks like you will be doing this all year.

 

/raged

 

I specifically said that I was not discussing infomercials.

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