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Found this today:

 

Moving onto the hot-button issue of piracy, Newell says pricing is not the main problem. "The pricing issue, I think, is really misleading," he says. "In the PC audience, these people are spending thousands of dollars on their PCs and their internet connectivity. They are perfectly happy to spend money, so that’s not the issue. But when it comes to the service, that’s where the pirates are way ahead of us."

 

He gave an example of wanting to own copies of the Dr. Who television series on DVD – but being unable to legally do so, because it isn’t available in his region. When consumers are presented with such scenarios, pirates win out.

 

Furthermore, Newell claims, techniques like DRM actually increase piracy, not decrease it. It puts more distance between content creators and their customers, which ends up disempowering the creators.

 

The full article can be read here. It is a great read with a lot more to it. This is one of the few people in the software industry that actually gets it and understands what consumers want.

Edited by [myg0t]shibby

ah yea.. nice to know someone has a brain with these things...

 

piracy is easier, and cheaper, and it will always happen.

 

why get out of your chair, and pay money, when you can get the same thing for free...

 

 

fact of the matter is, if there is a sink closer to us than a toilet, we piss in the sink.... its just easier...

Wow, that IS really impressive that he knows exactly what's what with the market and technology today. I'd love to see the rest of the world get up to speed on this.

he's fuckin right.. it's so much easier to sit infront of your pc and press download then driving to any shop..

he knew why not to make STEAM games cd-key based..

ah yea.. nice to know someone has a brain with these things...

 

piracy is easier, and cheaper, and it will always happen.

 

why get out of your chair, and pay money, when you can get the same thing for free...

 

 

fact of the matter is, if there is a sink closer to us than a toilet, we piss in the sink.... its just easier...

 

You're a dumbass, you know that? The guy just said that there are plenty of people willing to spend money, but many of them aren't able to gain sufficient access to the software/DVD/etc through legal means and they have to resort to piracy or miss out on it.

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